Product Activation is Neither Cure Nor Disease
There’s a flurry of activity on the macsb mailing list regarding product activation for software as a result of this post. It seems the purchaser of an RSS reader was denied the ability to re-install...
View ArticleMarketing Action Plans for Blazing Your Own Path
Paraphrasing the first item, the heads of large media companies can’t tell what audiences want. So they produce all this content and then try marketing gimmicks and special effects to ram it down your...
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Louis Vuitton Must Now Save the People of Darfur (Or At Least Try To)
Social Marketing analyst Jeremiah Owyang has posted an interesting tale of artist Nadia Plesner’s hijacking of Louis Vuitton’s luxury goods brand to help raise funds for Save Darfur’s “Divest for...
View ArticleMori Outliner Development Path, Clockwork Upgrade Plan, Mac Shareware...
A brief update on developments as more customers have been querying, via private correspondence, the status of Mori and Clockwork. What’s Going On? Besides cooperating with other small Mac software...
View ArticleMeasure Once, Cut Once
Measurements are an integral part of the testing process. In manufacturing processes, they provide an indication of how the final product will turn out. If the temperature is too high, resins will...
View ArticleGoto Considered Unartistic
Software Development Isn’t an Art IV For precept must be upon precept, precept upon precept; line upon line; here a little, and there a little. — Isaiah 28:10 The identification and use of design...
View ArticleInnovation Isn’t Driving the Software Development Process
Software Development Isn’t An Art IV Let’s face it. The software industry just doesn’t eat its own dog food. Debuggers? What are they for? Why doesn’t the system point out when memory is clobberred or...
View ArticleWe Need More Non-Production Artifacts in Our Software Development Process
Software Development Isn’t an Art III One pitfall that programmers typically fall into is the need to just dive right into the code. (And production code at that.) They’re in such a hurry to do the job...
View ArticleThe Age of Specialization (Software Development Isn’t an Art II)
The animation industry has found that not everyone is alike. Someone who can give the appearance of weight and movement to fluffy bunnies is generally not as convincing when animating elephants or...
View ArticleSoftware Development Isn’t an Art
Truth be told, I’m not big on software development. I became a programmer by hanging out at Radio Shack and trying to figure out what made the beasties run, but it wasn’t the career I had intended to...
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